European-owned Budweiser-InBev pushed lax immigration policy with its Super Bowl TV ad.
Budweiser-InBev’s latest Super Bowl commercial depicted company founder Adolphus Busch getting off a boat headed from Germany to the United States. Upon Busch’s arrival in the U.S, he is met with hostility from U.S. Citizens, who told him he was not welcome and to go back home. The ad ends with Adolphus arriving in Saint Louis by boat and starting his own brewery.
The ad’s release corresponds with President Trump’s executive order restricting travel from countries that have a history of exporting terror. Still, Budweiser persists in making the claim that their ad was not political in anyway and was supposed to represent the American dream.
“There’s really no correlation with anything else that’s happening in the country,” Ricardo Marques, vice president and executive for the Budweiser brand in the U.S said. “We believe this is a universal story that is very relevant today because probably more than any other period in history today the world pulls you in different directions, and it’s never been harder to stick to your guns.”
“This is the story of the original self-made man, one of the founders of the American Dream, making it the hard way, and his path that all came after him followed,” Laura Rowan, representing the Budweiser’s creative branch told Adweek.
The Corporation-turned-Social-Justice-Warrior phenomenon is not new. Twitter, Amazon, Target, and Intel are just a few of the corporations who have decided to cast their lot with the pink lady-part wearing sector of the American marketplace.
Despite American political winds shifting, it appears the left has decided to double down on television propaganda to force their political views on viewers at home.
Budweiser has decided to play politics with a consumer base that could make or break their company. Beer sales numbers will prove whether their TV ad was worth yet another risk.
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